Persona-led intelligence for SMBs and agencies

Know how AI search and real buyers interpret your market before your competitors do.

Signal & Shift turns daily market shifts into persona reactions, founder marketing drafts, customer reports, and AI Visibility audit opportunities.

4daily shifts tracked
5persona viewpoints
3private marketing assets
Free intelligence

Latest market shifts

AI Visibility

AI-readable websites become a survival layer for SMB discovery

Sell AI Visibility + Persona Audits to service businesses that rely on search and local discovery.

Retail Tech

Retail media is moving from screen inventory to behaviour-aware in-store data

Create privacy-aware retail briefings for operators and agencies serving physical stores.

Agentic Systems

Agentic AI speed gains shift software delivery planning assumptions

Package agent-readiness reviews for SMB software teams and agencies.

What customers buy

AI Visibility + Persona Audit

A practical report showing how AI assistants, search systems, and customer personas read a company’s website, offer, FAQs, proof, and product structure.

Starter auditA$499

Best for SMBs, ecommerce stores, and agencies that want a citation-ready action plan.

Generate inside portal